Brenton Soares, Real Estate Agent – Identity

JOB BRIEF: Design a new logo/wordmark for Remax Agent Brenton Soares. We decided on using Mr Soares’ first name as the brand as a means to create a friendly and familiar feel that would put clients at ease. The speech house bubble also serves to add a memorable graphic flair to an otherwise clean and simple design. Additionally Brenton wanted to create a brand mark that would speak to his international investor clients with a corporate air of confidence, which led to the type and colour choices. The concept of his initials as a brand were quickly dismissed with a mutual laugh between the client and myself. (Photography: Glen McKay)
DELIVERABLES: Stationery Set.
RESPONSIBILITIES: Identity development, art direction, illustration, typography and project management.

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