Norboard – Campaign

JOB BRIEF: Develop a campaign to promote Norboard’s OSB product. Campaign centered on the concept of what to do with the extra time and money that the product would generate for the end user. The target, middle-aged construction guys, Norbaord’s product was designed longer to match the standard housing frame, which requires, fewer nails, boards and time to install, the math is simple. (Agency: JIB Media)
RESPONSIBILITIES: Concept development, image research, image manipulation/enhancement.

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