Scotiabank GTB, Country Profiles – Corporate Brochures

JOB BRIEF: Redesigned and executed country profile brochures for the Global Transaction Banking division of Scotiabank, based on new branding direction. As part of the redesign I re-imagined how some of the statistical information was being presented and made the brochure more graphical and inviting, while still adhering to the Corporate Brand Standards. The Brazil edition is the first in the series and English, Spanish and Portuguese versions were completed in the fall of 2013.
RESPONSIBILITIES: Layout, image research, art direction, illustration, typography and project management.

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